The Ukrainian president, Volodymyr Zelenskyy, has gained prominence since the beginning of the war in 2022 by adopting a simple military style in his speeches and media interviews. Similarly, Facebook's founder, Mark Zuckerberg, became known for his simple style of a hoodie and a T-shirt, which later became an icon in tech culture. Interestingly, the focus was not on the contradictory political context of the image, but rather on his peculiar and unexpected appearance. The rapid spread of this image brings to mind similar cases the world has seen before, where the clothing of public figures became the subject of discussion and 'trends'. Notable examples include the beige suit worn by former U.S. President Barack Obama during a White House press conference in 2014, which deviated from the usual dark formal suits. Also, the gloves of Senator Bernie Sanders, which went viral during Joe Biden's inauguration in 2021. The Nike Tech sports outfit worn by Venezuelan President Nicolás Maduro during his arrest, with his hands cuffed and eyes blindfolded during a U.S. military operation two days prior, transformed from a simple piece of clothing into a hot topic on social media platforms.
